Only a week after launch in November, 61 percent of the world’s most popular brands and companies were already utilizing Google+ as a form of social sharing. Although the results may vary based on the particular brand, the base message is simple: we are continuing to utilize the social Web as a way to connect with consumers and formulate our brand.

With Google+ joining the social networking atmosphere, it gives brands another reason to deal the transparency card into their overall business model. Think about it this way: the more open you are with consumers, the more they will trust you, which could lead into more loyal relationships. Whether you’re a small mom and pop organization or a giant dating site, full transparency is never a bad thing.

So, how can brands, big and small, embrace social sharing on Google+, while at the same time providing full transparency? Continue reading →