Category Archives: Collaborative Consumption

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Not All Reviews Are Created Equal

I love my wife very much, but like most couples, there are certain characteristics that make me feel like we are the subject of a certain Paula Abdul hit single from her debut album “Forever Your Girl.” One prime example is our feelings toward “user reviews.” Jessica will automatically read all the reviews before making any decision, ranging from restaurant choice, selecting an exterminator, to selecting a hotel. While she can be somewhat discerning about individual reviews, ultimately they have a direct impact on her actions.

I, for the most part, could care less about user reviews. Parts of the reason are natural personality traits and the other has to do with the process of leaving a review itself. My wife asked why “I care a lot about Airbnb reviews” while I “refuse to even look at a Yelp review.” Well, the real reason is simple: not all reviews are created equal. Let’s break this down a little bit: Continue reading

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3 Things to Try in 2012, Collaborative Consumption Edition

At BeenVerified, we’re sort of in love with a little thing called collaborative consumption. Collaborative consumption is a global movement to encourage the sharing of goods and services directly with people instead of through the traditional middle man (i.e. mega-marts and more established corporations).

So, while you’re writing those new year’s resolutions, why not throw a little collaborative consumption into the mix? Here’s how:

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